‘Your friend is not your therapist’ is the insight for this project. Greenwich Psychology (client) requested a rebrand of their private practice, specialising in psychological therapy.

 

 In order to promote the practice to South East London’s busy young adults, we focused the message  of the project on friends as young adults are more likely to tell friends about personal issues. The project focused on informing the audience that their friends can support them in the moment but Greenwich Psychology can help them further by using the professional services they have to offer. 

 

The design and message of the promotional material aimed to drive people towards using  Greenwich Psychology’s service because friends can be there in the moment but Greenwich Psychology can provide the long term, professional solution.